Client:
Zero2Sixty Show – A platform spotlighting automotive passion and stories

Objective:
Design a sleek, media-driven website that tells compelling stories through video, photography, and podcast episodes.

🛠️ Tools & Technologies Used

• Design: Figma (Brand Guidelines, Web Layout)
• Development: WordPress (Custom Elementor Templates)
• Media Integration: YouTube, Spotify, RSS feeds
• Analytics & SEO: Google Search Console, Yoast SEO

🎯 Project Objectives

• Build a central platform for the Zero2Sixty podcast and YouTube show
• Showcase automotive stories, interviews, and events in a magazine-style format
• Seamlessly integrate video and audio content from external platforms
• Encourage email newsletter signups and community interaction
• Optimize for speed and mobile use

💡 Strategy & Execution

• Created a bold, dark-themed UI in Figma that reflects the fast-paced, high-adrenaline vibe of car culture
• Built modular content sections using Elementor for flexible updates
• Embedded YouTube and Spotify directly within episode pages
• Structured content by categories: Episodes, Cars, Interviews, Events
• Integrated social sharing and a Mailchimp form for email capture
• Used caching, CDNs, and compressed assets to boost load speed

📈 Results (First 3 Months After Launch)

• 🎧 60% increase in average watch/listen time per visitor
• 📰 Visitors engaged with 2–3 pieces of content per session on average
• 📈 40% growth in newsletter sign-ups, driven by strategic CTA placement
• 🚀 Improved SEO rankings, especially for branded terms and interview names
• 🔄 Boosted brand consistency across platforms with unified visual identity